4 Paid Search Strategies For Converting On-The-Go Customers

Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/-arljm8QI30/4-paid-search-strategies-for-converting-on-the-go-customers-174761