Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/qfepnk6iX5E/do-single-product-pla-ad-groups-actually-strangle-roi-173849
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/qfepnk6iX5E/do-single-product-pla-ad-groups-actually-strangle-roi-173849
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