Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/3AE2wICt0is/study-finds-small-businesses-waste-25-percent-of-their-ppc-budgets-173917