With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics determine ad effectiveness. Quantcast asked their clients about their customers’ path to conversion to understand what drives them to take action. With the answers to these...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Cwgthx4ZwDw/sponsor-message-7-questions-every-advertiser-should-ask-about-ad-performance-174984
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Cwgthx4ZwDw/sponsor-message-7-questions-every-advertiser-should-ask-about-ad-performance-174984
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